Marketing 'a key factor' in escaping the recession

Companies struggling to escape the effects of the recession should place a key focus on their marketing strategy in order to boost revenue, one expert has said.

Tim Campbell, founder of the Bright Ideas Trust and a former winner of The Apprentice, pointed out that smaller firms in particular cannot afford to wait for the economic situation to resolve itself and instead have to be proactive in their approach.

He advised firms to focus on their marketing strategy, with any recruitment in that area conducted with a view to getting the most out of their employees.

"Particularly now that times are harder, a big thing is marketing and using all the tools that are available at your disposal to market," Mr Campbell explained.

His comments follow the publication of a report by the government's Insolvency Service last week, which showed that there has been a 19.1 per cent fall in company liquidations compared with last year.

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Posted by Nikki Barrister

Filed: 11-08-2010