HR departments 'employing specialist brand managers'

HR departments are increasingly employing specialist managers to run employer brand projects, new research into industry recruitment trends has claimed.

A poll carried out by specialist consultancy People in Business for its Employer Brand Benchmark Survey found that organisations are increasingly competing for talent, with the proportion of employer brand managers and talent managers increasing from ten per cent to 28 per cent in the last four years.

Sophy Pern, director of People in Business, said that developing and harnessing the power of the employer brand "helps bring focus to people management", which is enabling companies to get more with less.

"As the importance of having and managing an employer brand is increasingly recognised and its contribution is moving up the company agenda, we’re seeing an increase in senior management and specialist involvement," she explained.

Recently, a job market trends report issued by the Department for Work and Pensions found that training is being most commonly received by younger people and women, particularly workers in large organisations and those with higher qualifications.

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Posted Nikki Barrister

Filed: 25-08-2010